PRECISION WATCH REPAIR BY CHARLIE SQUIRES |
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Time Question No. 10 Questions in Time Question No. 11 American Time Guide To... Europa Star's American Time is the only American trade publication to deal exclusively with watches. The American Time Guide To... is a regular section in the magazine offers at a glance basic information on the most important types of watches and material. Good reading for everyone. WATCH CRYSTALS Clear up your questions about crystals with this brief primer. By Norma Buchanan WATCH CARE AND HANDLING When to wind it? How to set it? Where to take it for repairs? For answers to these and other watch-care questions, read on. By Norma Buchanan SUBDIALS Subdials are busting out all over this year as manufacturers increase their offerings of chronographs and other multifunction watches. What do all those whirling doodads do? by Norma Buchanan WATER-RESISTANCE Thanks to the sports watch boom, water resistance has become so common in watches that we often take it for granted. But a closer look at this popular feature reveals some uncommon ingenuity. by Norma Buchanan BATTERY-LESS WATCHES Seiko started the trend two years ago with the splashy and successful introduction of its Kinetic series of watches. Last year, the Swiss watch giant SMH bought out its own batteryless technology, called Autoquartz, in the Tissot brand. SMH brands Omega and Longines followed this year with their own battery-less models, while Seiko has incorporated Kinetic movements into its new Arctura line. What's gotten into these brands? Read on. by: Norma Buchanan CHRONOMETERS Switzerland's mechanical watch boom has brought a surge in watches bearing a special designation on the dial: chronometer. What are chronometers? How are they different from regular watches? Why are they important? Why are they mostly mechanical watches? And what should you tell customers about them? by: Joe Thompson AUTOMATIC WATCHES Automatic watches are hot in the United States. Between 1993 and 1995, U.S. imports of Swiss luxury automatics jumped 95%. Just what are automatics? How do they work? How accurate are they? How often should they be serviced? by: Joe Thompson RELATED TOPICS : Breguet / Did Breguet really invent everything LIGHT-POWERED WATCHES Watch marketers have recently brought out a bevy of lightpowered models meant to save both the environment and trips to the mall for new batteries. The watches are part of the trend toward eco-friendly, user-friendly timepieces that also produced the batteryless technology of Seiko's Kinetic and SMH's Autoquartz watches. How do light-powered watches work? How much light do they need to keep running? by: Norma Buchanan TITANIUM White-metal watches steel and platinum- are hot. The white-watch trend has spawned a surge in watches made with titanium, the so-called 'space age' metal. Titanium watches are not as numerous as steel or even platinum, but you see more now than ever before and still more are on the way. So what is titanium? What do you need to know about it to talk knowledgeably to customers? by: Joe Thompson
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